FAQ
Questions, answered.
How we work, what each service includes and what to expect. Can't find your question? Book a free call and ask.
Working with us
How long does a website take?
It depends on scope. You get a written timeline after the first call, and weekly progress updates until launch.
Can you work with the tools we already have?
Yes. We regularly take over existing WordPress and Shopify sites, HubSpot and GoHighLevel accounts, and ad accounts, and improve them instead of starting over.
Do you only build websites?
No. Most clients hire us for the whole system: the site, the ads and email that bring people to it, and the CRM and automation that follow up.
How do you report results?
We set up tracking first (GA4, Tag Manager, conversion tags), then send a short weekly report: spend, leads and bookings by channel.
What does it cost?
Every project is scoped and quoted after a free 30-minute call, so you only pay for what moves your numbers.
Web Design & Development
About this serviceDo you build on WordPress or Shopify?
Both, plus custom React sites. We recommend the platform based on what you sell and who will update the site, not on what we prefer to build with.
Can I update the website myself?
Yes. Every site comes with an editor you can use without code and a short walkthrough. For Walkem we built a simple back end so the owner can add products straight from the store.
Will my new website show up on Google?
Every site launches with technical SEO in place: fast pages, clean titles, a sitemap, structured data and tracking. Rankings also depend on your content and Google Business Profile, which we can help with too.
Can you redesign my current site without losing traffic?
Yes. We map old addresses to new ones with redirects, keep the pages that already rank, and check everything after launch.
Google & Facebook Ads Management
About this serviceIs the ad spend included in your fee?
No. Ad spend is paid directly to Google or Meta from your own account, so you always see exactly where it goes. Our fee covers strategy, setup, creative and management.
Google Ads or Facebook Ads: which is better for my business?
Google reaches people already searching for what you sell. Facebook and Instagram create demand among people who fit your customer profile. Most local businesses do best with both, weighted toward whichever brings cheaper customers.
Who owns the ad accounts?
You do. Accounts are created in your name and we are added as managers.
How soon will I see results?
Search ads can bring enquiries within the first weeks. Social ads usually need a few weeks of testing to find the audience and message that work.
GoHighLevel & CRM Automation
About this serviceWhat is GoHighLevel?
An all-in-one platform that combines a CRM, sales pipelines, email and SMS automation, calendars, funnels and review tools. It is popular with agencies and service businesses because it replaces several separate tools.
Can you move us from another CRM?
Yes. We map your contacts, tags and pipeline stages, rebuild the automations, and test everything before you switch over.
Do you test automations before they go live?
Always. Every workflow is run with test contacts to check that leads move to the right stage and messages go out at the right time.
Should I use GoHighLevel or HubSpot?
It depends on how you sell. Our guide compares the two for small businesses, and we can recommend one after a short call about your process.
HubSpot Consultant
About this serviceDo you work with HubSpot's free and Starter plans?
Yes. Many teams get a lot out of the free and Starter plans once lists, forms and emails are set up well. We only suggest upgrading when a feature would clearly pay for itself.
Can you clean up our contacts?
Yes. We merge duplicates, fix names and emails, deal with bounces, and build segments you can actually use.
Can you train our staff?
Yes, with short sessions focused on the jobs your team does in HubSpot every week.
SEO & AI Search Optimization
About this serviceWhat is AEO?
Answer engine optimization: making your business easy for AI tools like ChatGPT, Perplexity and Google's AI answers to find, understand and cite when someone asks a question.
Can you guarantee a #1 ranking or a ChatGPT mention?
No one can, and it is worth being wary of anyone who promises it. We fix what is in your control: access, speed, structure, content and consistent business details everywhere online.
Does ChatGPT use Google results?
ChatGPT search relies largely on Bing's index and OpenAI's own crawler, and it can also visit pages live. That is why we make sure Bing and AI crawlers can read your site, not just Google.
How long does SEO take?
Technical fixes take effect as pages are re-crawled, often within a few weeks. Rankings for competitive searches usually build over several months.
Social Media Management
About this serviceWhich platforms do you manage?
Facebook, Instagram and LinkedIn most often. We recommend where to focus based on where your customers actually spend time.
Do I approve posts before they go out?
Yes. You get the month's calendar to approve in one go, so it takes minutes, not hours.
Do you make videos?
Yes: short edited videos from footage you send, plus simple motion graphics for ads.
Marketing & Technical Virtual Assistant
About this serviceHow is this different from an admin virtual assistant?
An admin VA handles your inbox, calendar and operations. A marketing and technical VA handles the hands-on marketing work: website changes, email campaigns, ads, CRM tasks, design and reporting. If you need admin support, we are happy to refer you to a trusted specialist.
Can you work inside our existing tools?
Yes. We work in your own accounts, such as WordPress, HubSpot, GoHighLevel, Google and Meta, so everything stays yours.
How does it work day to day?
You send requests through email or your project tool, we agree priorities each week, and you get a short update on what was done and what is next.