Guide · 5 min read

What to delegate to a marketing and technical virtual assistant

The marketing and technical tasks that are easiest to hand to a virtual assistant, how it differs from an admin VA, and how to set it up so it works.

By Boye Oni, Tech2MR ·

Admin VA or marketing VA?

An admin VA keeps your inbox, calendar, documents and operations running. A marketing and technical VA works in your marketing tools: your website, email platform, CRM, ad accounts and design tools. Many businesses benefit from both.

Tasks that are easy to hand off

  • Website edits, new pages, speaker and event updates
  • Building and sending newsletters and eblasts
  • Importing contacts, cleaning lists and building segments
  • Monitoring ads and adjusting budgets within limits you set
  • Social graphics, banners, print files and short video edits
  • Promo codes, tracked links and registration pages
  • A weekly KPI summary

What to keep yourself

Your positioning, pricing, big budget decisions and final sign-off on anything public-facing.

How to make it work

  • Give access to your own accounts, never shared personal logins
  • Keep one list of requests with clear priorities
  • Agree a weekly check-in and a short written update
  • Write down recurring processes once so they can be repeated

Need a hand with this?

Have a project in mind?

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Book a free 30-minute call, or email dev@techtomister.ca.