Lead follow-up automation: stop losing leads after the first enquiry

Where leads get lost

• The enquiry sits in an inbox until the next day
• The lead asks a question and nobody replies
• They book but forget, and nobody follows up the no-show
• They say "not yet" and never hear from you again

The five automations every service business needs

• Instant reply: a text and email within a minute of the enquiry, with a booking link
• Missed-call text-back: an automatic text when you can't answer the phone
• Appointment reminders: the day before and an hour before
• No-show follow-up: a friendly message with a link to rebook
• Reactivation: a check-in for leads that went quiet

Connect every lead source

Website forms, Facebook lead ads, booking calendars and phone calls should all land in the same CRM pipeline. Tools like Zapier and webhooks connect anything that doesn't integrate natively.

Test it like a customer

Before going live, submit your own form, book, cancel and miss an appointment with a test contact. Check every message arrives, reads well and moves the lead to the right stage.